Monday, December 22, 2008

Color Palette update

My entry for MONDAY, OCTOBER 13, 2008 "Building and presenting color palettes" illustrated a range of primary and secondary colors proposed for a client's communications. Over the past two months, dozens of comps have been generated using the palette and some have worked nicely. Others are positively hideous.

As the basis for a communication strategy and long-term design guide, having a chance to test concepts before they are included in a brand stylebook is a luxury. Either the client can afford a costly and time-consuming process whereby the designer tests each proposed application before the stylebook is published, or they suffer through endless edits and compromises. Neither process can be called the best, however, I have had a chance to develop pieces and the stylebook simultaneously and learned a lot about creating a usable guide for a corporation.

Mainly, I'm not locked into a bunch of colors that I thought looked nice together but that don't make very good graphics in actual working solutions. While it has delayed the stylebook, the result will be a lot closer to the tool it is intended to be.

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