Monday, April 27, 2009

Monday, April 13, 2009


I put this up a few minutes ago, then looked at it compared to the ad and cover I put up earlier. I think it is too creepy for the newspaper. Alzheimer's is dementia, not insanity.

Too creepy? Yes.

A bit of sculpture

This is a top portion of a "box" literally a "found" wood box sculpture from 2007. I do these, hesitating to call them sculpture. I hesitate to call myself an artist, or an outsider artist as I have a background in art but not sculpture. Anyway, I like the image and the piece, just wanted to put it in as I am building a site for the stuff and will keep you posted when it is up.

Eye catching design?

The assignment is to create a quarter page newspaper ad and a rack card style piece for an upcoming health fair. Cognitive health refers to fending off and managing dementia associated with Alzheimer's. Alzheimers's is not curable or even effectively controlable. I chose the aging guy (trite, I know) but tightly cropped so as not to have viewers focus on a personality. This is a stock photo, from, a "value priced" stock house I like for clients on a tight budget (read: everybody, especially now).

At this point, I am not able to judge my work effectively. I design with tight "image, text, color" so it is hard to see other solutions.

The only other thing I can think of is some ripped type reading "Alzheimers" up one side and maybe some scribbley cluster to the right, or something like that on the horizontal plane. Or maybe a high-contrast negative reversed out of a dark color again with ripped up type and a grabier headline. Can't think of one right now, maybe just "alzheimer's."

Another caveat is that everything I do for this client is, again, clean clean clean-clinical.

Note, if you comp up an idea and put in a link to it, I will still use what I have now. Honest. Well, I might do the scribble thing just to see how it looks, but the client, (oh, that one) is pretty conservative and really focused on her connection with the university research institute.

Wednesday, April 8, 2009

I gave this guy the brush-off

Sorry about that, Xcavator is a fast image compiler for several stock image houses. It grabs image thumbs from places like istockphoto, who I use extensively for comp images and a few fill-ins for brochures. I blew it off without studying it. Again, apologies.

two website sketches

Two ideas for new F|T websites. One is busy, the idea is multi-faceted, busy with work, multi-dimensional.

The second is clean clean clean swiss swiss swiss.