The assignment is to create a quarter page newspaper ad and a rack card style piece for an upcoming health fair. Cognitive health refers to fending off and managing dementia associated with Alzheimer's. Alzheimers's is not curable or even effectively controlable. I chose the aging guy (trite, I know) but tightly cropped so as not to have viewers focus on a personality. This is a stock photo, from istockphoto.com, a "value priced" stock house I like for clients on a tight budget (read: everybody, especially now).
At this point, I am not able to judge my work effectively. I design with tight "image, text, color" so it is hard to see other solutions.
The only other thing I can think of is some ripped type reading "Alzheimers" up one side and maybe some scribbley cluster to the right, or something like that on the horizontal plane. Or maybe a high-contrast negative reversed out of a dark color again with ripped up type and a grabier headline. Can't think of one right now, maybe just "alzheimer's."
Another caveat is that everything I do for this client is, again, clean clean clean-clinical.
Note, if you comp up an idea and put in a link to it, I will still use what I have now. Honest. Well, I might do the scribble thing just to see how it looks, but the client, (oh, that one) is pretty conservative and really focused on her connection with the university research institute.
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