While helping my daughter think through a design she was doing, I, out of the blue, thought of a font from my past, Babyteeth. This was back in the days of Letraset rub-down lettering. Take a look at Babyteeth here and let me know your thoughts.
The project is for a consignment store specializing in sporting goods. It includes sporting stuff as in Sports Authority or similar stores but is dedicated to the high-end Patagonia, Mountain hardware-like equipment.
The name is 2nd wind and it occurred to me that using something entirely un-windy might spur some ideas about pos-neg or superimposing images or designs.
Unfortunately, the font us not readily available under that name and the Typophile site lists another font as a substitute.