Had a very successful meeting with a client yesterday, regarding signage for their new office building. In Jackson, buildings are big if they are about 100' x 200' so this one accommodates about six tenants.
The signs include the outside upper level guide, inside guide and the address lettering on the main building.
I used orange, a color I love and have trouble getting much response to. We'll see how they like it after considering the design and font choices.
I put the sketches, both pencil and digital, on heavy black board so they would be easier to manage on site. Earlier, I took photos of the building then superimposed the designs on the images in Photoshop®. The images I used and the presentation took place exactly the same time of day so the presentation had that much more impact as it had a "What you see is what you get" element.