Friday, October 10, 2008

Pro Bono Reaps Rewards

Doing something in the public good can be effective in drumming up more business. This brochure for our local mental health center's annual Summer fund-raising led to several new clients. They were referred by fellow board members so the introductions went smoothly. I went into the initial meetings with positive reviews and less anxiety on both my part and the client's.

The fundraising exceeded this year's goal and was the most attended event in the run's three year history.

I illustrated the cover and all art in Adobe® InDesign. The piece, 16 x 9 inches folding to 4 x 9, was printed in four-color offset. Due to the relatively short duration of its need, no varnish or aqueous coating was necessary.

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