Saturday, October 4, 2008

Why Graphic Design in Marketing

Tests have shown it takes a glimpse of only one seventeenth of a second for us to compile, interpret and store an image we see. Hence, the justification for a strong identity for your business or endeavor. Your image characterizes the nature, direction and sophistication level you wish to send to your audience.

Good design is the tool that develops that image. I created this blog to communicate and promote quality graphic design in marketing. I went solo, read: no employees, about a year ago. But I miss the informed chatter that goes on in a creative business. It ran the gamut of subjects from typography and letterform design to our loves and hates in music, motorcycles and single malts. I want this blog to inject some of that banter back into my life and my work. So please feel free to throw in your thoughts and ideas about anything relating to visual communication and its impact on culture.

John Thompson

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